Roadmap

Six Months to $50k / Month

Starting 1 September 2026, landing February 2027. Every month has a member target, a theme, and the five moves that get you there. You teach the classes; the site does the rest.

Start date

Sep 1, 2026

Ten days from today

Target month 6

$43,311

February 2027

Members needed

589

Across all three tiers

Month by month

Month 1September 2026

Open the doors

$4,782

40 Essential · 25 Committed · 3 Inner Circle

/Teach 10 live 30-minute classes; upload every replay within 24 hours
/Publish 2 guides a week (8 total) and submit the sitemap to Google Search Console
/Email the waitlist a founding-member offer with a hard close date
/Turn membership checkout on the day replay #1 is uploaded
/Ask every finisher of a 7-day journal for a one-line result quote

Month 2October 2026

Prove retention

$10,353

85 Essential · 55 Committed · 7 Inner Circle

/Launch annual plans (2 months free) — target 25% of new joins on annual
/Add the 14-day free trial to Essential and Committed
/Ship the referral offer: give a month, get a month
/First 8 real member results published with photos and permission
/Keep publishing 2 guides a week (16 live)

Month 3November 2026

Fill the catalog

$17,358

140 Essential · 90 Committed · 12 Inner Circle

/40+ replays live — a new member can train daily without a live class
/Switch the 360-day program to an automatic per-member drip
/Black Friday: annual plans at 3 months free, merch bundle
/Upload the first 10 five-minute AI avatar sessions
/Win-back email sequence for anyone who missed 3 classes

Month 4December 2026

Beat the holiday drop

$24,667

190 Essential · 125 Committed · 18 Inner Circle

/Holiday Survival challenge — 5-minute sessions, streak freezes allowed
/Gift memberships and gift merch live on the shop
/January intake page published and collecting emails all month
/Pause the class calendar for one week and let the catalog carry it

Month 5January 2027

The January window

$34,919

280 Essential · 175 Committed · 26 Inner Circle

/New Year 30-day challenge as the front door — assessment quiz at the top
/Double publishing for 4 weeks (4 guides a week) to catch January search
/Inner Circle capped and waitlisted to protect your 1-on-1 hours
/Upgrade sequence: every Essential member at day 21 gets the Committed offer

Month 6February 2027

Hit and hold $50k

$43,311

340 Essential · 215 Committed · 34 Inner Circle

/Churn under 5% is the only metric that matters now
/Second coach or guest instructor covers 4 classes a month
/Corporate / group offer for 40-plus women's teams
/Everything evergreen: onboarding, drip, reminders, win-backs all automated

Member counts are targets to hold yourself to, not forecasts. The extra revenue line in each month is merch plus 1-on-1 sessions.

Your weekly cadence

This is the whole job. If a week only has room for two things, do the classes and the email.

/10–12 live 30-minute classes a month (2–3 a week), replay uploaded same day
/2 new search guides published (Mon + Thu)
/1 email to the full list — one class, one guide, one call to action
/3 short social clips cut from that week's classes
/Friday: read the numbers — new members, churn, top pages, assessment completions

Retention levers (where the money actually is)

Halving churn is worth more than doubling traffic. These are in build priority order.

Annual plans (2 months free)
Locks 12 months of revenue up front and removes 12 chances to cancel
14-day free trial
Lifts checkout conversion — the class quality does the selling
Streaks, freezes and badges
Members who log 7 days in a row are dramatically less likely to drift
Referral: give a month, get a month
Cheapest acquisition you'll ever have, and referred members stay longest
Day-21 upgrade nudge
Moves Essential members to Committed while motivation is still high
Win-back after 3 missed classes
Catches quiet churn before the cancel button gets pressed

Where traffic comes from

Search (compounds)

Two guides a week, each ending in the assessment quiz. Slow for 90 days, then it never stops. This is the engine that still pays in year 15.

See the guides →

Proof (converts)

Real member results, real quotes, real photos. Women 40–65 buy on trust. Ask every journal finisher for one line.

Referral (cheapest)

Give a month, get a month. Referred members stay longer than anyone you pay to acquire.